Giant Helium Balloon

Summary: One of the greatest accomplishments a campaign can achieve is when a consumer remembers the ad. In a cluttered, over-stimulated world, reaching the consideration sets in the minds of the consumers is truly a big deal. We try to figure out ways to persuade the consumer to look at our creative repeatedly, and we find the places where the consumer is most likely to be so we can show them our ads again and again.

Summary: The title is the phrase spoken by Cindy Gallop, former chairwoman of BBH, when she was speaking in the U.K. at the Guardian’s Changing Advertising Summit. Gallop apparently has issues with the way ad agencies are currently built, and believes that their current models are unsustainable.

Her sentiments for the future of advertising are not different from Havas’ David Jacobs, Droga5 Sydney’s David Nobay, and Goodvertising’s Tom Kolster. If these thought leaders are all on the same page, maybe their thoughts might be worth listening to.

Summary: As we search the online universe for information about AdLand, sometimes we receive a nice, solid reality check. Like we ourselves talk about the “bubble” many advertising professionals live in, only minding information we are interested in or focused on, we occasionally fail to take our own advice.

Example: obviously, we follow @BeyondMadAve to see when our posts go out.