Giant Helium Balloon

Summary: What happens when you get the brightest people in a room, but can’t seem to solve a problem?

Many industries are struggling with the same problem. These recruiters and employers get the “smartest” people; the folks holding terminal degrees in their fields, the ones with the most experience, the “uber-educated” elite, and then those teams, which seem unstoppable with their group intellect, manage to fail.

How does that happen?
In AdLand, we see it more in terms of writing and creative. Every time a new generation of AdPeople comes out from the schoolyard, the current generation in charge laments over the lack of writing or creativity.

Summary: It is an exciting time to be in advertising. Everywhere one looks, there’s new technology coming into the fold. There are new reports about online spending and social networks. The “Age of Mobile” isn’t rising, it’s been here all along! Go figure. Clients and agencies are still trying to figure out ways to play nice together. Whether we like it or not, the industry is changing. With more information than ever before, consumers are much harder to reach and persuade. Consumers demand a voice.

Summary: The Asian business frontier is enough to make business development folks to foam at the mouth. The huge, nearly untapped market has a ton of potential for revenue, growth, and expansion. It is harder than people think it is to penetrate such markets. In many cases, country regulations dictate that outside businesses must have a local business partner.