NHS Launches ‘Stoptober’

Summary: Would you quit smoking for 28 days? That is the question the National Health Service is asking smokers. A new campaign being done by SmokeFree (the National Health Service) is advocating that smokers should take a break during the month of October.

The NHS named it #Stoptober.

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Advertising’s ‘Ugly Truth’

Summary: Advertising is one of the few things we know that is both so loved and so hated by the people who use it for a living. We are not exempt from that population; advertising is so fascinating and fun to do, yet there are issues and activities within AdLand that make our skin crawl.

But unlike David Nobay, we haven’t expressed our gripe at an international creative awards ceremony.

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Writer Shortage in AdLand, Part 2: The Shift

Summary: We decided this topic warranted further inspection. Earlier, we shed light on the “shortage” of writers in AdLand, based on a USA Today piece. Based on further observation, and the insightful comments left by the experienced and smart readers of BMA, we want to concentrate this second piece on how we got here.

Where did the writers go? Were there enough to go around in the first place? Both questions are difficult to answer, but one could probably get away with “they left” for the first one and “probably not” for the second.

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