Giant Helium Balloon

Summary: Talent Zoo Media (TZM) is seeking our next round of totally-awesome, best-in-class, award-winning, A-1, top-notch, kick-ass writers for Beyond Madison Avenue. Whew, that was a mouthful. But seriously, we are adding to our roster of bloggers, and if you’ve got opinions about the advertising discipline, we’d love to hear them.

Summary: In these past couple of months, Big Agriculture has been punched repeatedly with public relations and advertising campaigns against many of its practices. Who could forget the “pink slime” issue? That raised so much attention, our stagnant Congress even thought about doing something about it.

Until the lobbyists spoke up. Congress then changed its mind.

Summary: Hello Big Data, we meet again.

The marketing and advertising community is still all a-buzz over the leaps and bounds big data has taken over the past couple of years. Retailers, marketers, and designers have so much data, they don’t know where to start and what to do with it. All the while, there are those whom are adamantly against using such Big Data, and relying on the skill of their creative teams.