The State Department Advertising? Finally!

Summary: It’s all about the message.

The West, with America in particular, has had some tough times trying to connect with our friends in the Middle East. With this stupid Anti-Muslim film no exception, the U.S. State Department has repeatedly failed to establish a common ground of communication.

Quite simply, our grounds are not common.

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175 Ads in a Day?

Summary: Just recognized by the world-renowned D&AD awards as its most-awarded director, Tony Kaye is venturing out to grab yet another piece in the world record books. For his latest client, Forever Diamonds, Kaye has claimed to have done 175 different advertising spots in one day.

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Diminishing Returns on Controversy

Summary: What exactly does “diminishing returns” mean? The Merriam-Webster dictionary describes it as “benefits that beyond a certain point fail to increase in proportion to extended efforts.”

One of our first economic professors illustrated this law extremely well: imagine that you are thirsty. We mean, really, really thirsty. You have no water. You’ve been out in the hot sun for hours.

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