Summary: Agencies, how we doing?
Though it is not time for the annual checkup, sometimes it is good to get a checkup in when things aren’t working the way they should. Or, as in this case, observers of the industry want to bring up relevant material for agencies, and needed to find out what trials and successes they are experiencing today.
Summary: We all know that advertising — good advertising — is not a commodity. Work should not go solely to the lowest bidder. Work must be proven. For the past several years, we have seen our industry be cheapened by agencies and freelancers alike who would sweep in and do work way under the value set by the marketplace.
Summary: The point of advertising is not to create pretty images and fancy phrases to make an organization to look good. Advertising is meant to influence the way people look at a good or service, and to either inform them about it or persuade them to try it. Advertising is meant to influence choice; the options that consumers think up in order to make a decision.
