Summary: Listen up gurus, un-marketers, specialists, ninjas, ideators, curators, change agents, brand evangelists, mavens, wizards, brand artists, mAD men and women, and commercial anthropologists (seriously).
We’re going to need you to settle down.
The way we present and differentiate ourselves has to be easier than creating monikers that makes it difficult for clients to understand what we do.
Summary: Our industry loves to reward consumers. And why not? We want to make sure that they are happy with dealing with the brands that we are a part of and support. But isn’t it true that we sometimes go overboard? Is it not true that sometimes we reward behavior that needs no additional reward?
Are there consequences for excessive rewards?
Summary: Diversity in advertising has crept into the news again. The gorilla in the room continues to make noise as everyone tries to ignore it.
There’s been some progress, though.
A quote in the source article notes that the advertising industry has actually done a decent job improving its diversity (mainly African-American, Latino, and Asian) amongst its entry-level and mid-manager ranks.
