Giant Helium Balloon

Summary: When we were first introduced to language involving “games” that didn’t involve Monopoly or Madden NFL was in economics. We studied game theory, and we researched and discussed the most efficient ways players acted and responded based on either their own best interests or their best action given their opponent’s action. Game theory is absolutely fascinating because it helps assign reason and motive to the way people or organizations respond.

Unfortunately, as communications professionals, we know that sometimes reason and logic are the last indicators of action.

Summary: When we were first introduced to language involving “games” that didn’t involve Monopoly or Madden NFL was in economics. We studied game theory, and we researched and discussed the most efficient ways players acted and responded based on either their own best interests or their best action given their opponent’s action. Game theory is absolutely fascinating because it helps assign reason and motive to the way people or organizations respond.

Unfortunately, as communications professionals, we know that sometimes reason and logic are the last indicators of action.

Summary: No one can challenge the fact that the U.S. Supreme Court ruling on Citizen’s United changed the game on how money can be used by political candidates (note: we know it wasn’t the ruling itself, by how in the ruling a precedent was set). The aftermath resulted in a tidal wave of money for political advertising, the most that our society has ever seen. And it is not even September yet.

Much debate has been going on about the money in political advertising.