Giant Helium Balloon

Summary: In economics, there are levels known as price floors and price ceilings. A price floor means that a good or service could not be priced less than the price floor. A price ceiling is the opposite; there is a set maximum price for a certain good or service. In the U.S. government terminology, they call these “price controls.”

Summary: Ah yes, the Subject Matter Expert (SME), where art thou? When studying to enter into the world of AdLand, we were taught how important it was in business and in advertising to position yourself as an SME. That’s how you got attention. That’s how you beat your competition.

That’s how you win business.

In our early professional life as an AdLand resident, the teaching was confirmed.

Summary: As web video has been growing into a bigger deal and creative directors continue to dabble as faux film directors, we are going to see the lines go from blurring to a full-fledged disappearing act. Our society has seen it before, on a smaller screen: soap operas. We have mentioned before the history of the soap opera and how companies like Dove and Proctor & Gamble basically bankrolled these shows on radio and TV. The companies served as the only advertisers.