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Category Archives: Marketing
Occupy Wall Street Occupies Advertising
Summary: Occupy Wall Street, and the people who support them, realize the importance of sending a message. They realize that in order to make a difference, the group must do more than press interviews, amusing chants, and drum circles. In … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The Talent Search Continues in AdLand
Summary: The ranting and raving for talent in the advertising industry enters the limelight again as the ad:tech conference in New York City quickly approaches. This NY Times article highlights the industry’s search for talent at both entry-level and executive … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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‘Go You’? Says Who?
Summary: Last month, health insurance provider Cigna unveiled a $25 million ad campaign targeting individuals. The ads are wonderful. Visually exciting. Conceptually brilliant. Who wouldn’t want to live in a marvelous world populated by people living their dreams? The opening … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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