Category Archives: Marketing

Summary: People like funny commercials. No matter what the product or service is, if it makes the consumer laugh, then people are going to share the commercial with friends, and if the commercial is done well, the brand will stick … Continue reading →

Summary: The environment that advertising agencies find themselves in is slowly crawling into the twenty-first century. The 4A’s, the shining beacon of understanding and knowledge for advertising agencies in the U.S., just proclaimed a framework for non-discrimination policies. For us … Continue reading →

Summary: You think reading and being intelligent are traits belonging to the ranks of the dweebs and single, homely folks? Think again, says the Newspaper Association of America.