Category Archives: Marketing

Summary: It is always fun to see the right people tackling a real issue. The One Club, with help from Jimmy Smith of TBWA/Chiat/Day and Goodby from Goodby, Silverstein & Partners, will be putting on a one-day job fair called … Continue reading →

Summary: To answer your first question, if you clicked on the video below, yes, you just watched an advertisement for Cougarlife.com. Congratulations. And to answer your second question, it’s exactly what you think it is. That being said, you’re probably … Continue reading →

Summary: For me, the rules behind creating a piece of advertising are pretty simple…there are precisely zero rules to follow after heeding the first two, which are, in no particular order: unless you’re working on a piece of political advertising, … Continue reading →