Category Archives: Marketing

Summary: What is it about a product or brand that makes you fall head-over-heels in love with it? There is something to be said for a brand that can garner an almost cult-like following; the never-ending rivalry between Pepsi and … Continue reading →

Summary: If you caught any football games Sunday, you saw Wieden + Kennedy’s newest spot and promotion for the Dodge Journey. If this latest cross-platform, interactive, wish-I-had-a-budget-like-that juggernaut fails in any way, it’s in making the contest to win one … Continue reading →

Summary: Bosch Thermotechnology has partnered up with the New York Yankees in order to expand its customer base and educate Yankee fans in the Northeast about geothermal heating and cooling their homes. The Titan Agency, Bosch’s marketing agency, secured the … Continue reading →