Category Archives: Marketing

Marketing With Advertising Balloons These days, more and more consumers are entering into the world of marketing. Marketing with advertising balloons is a novel concept. Marketing can be done, from the warm and comforting touch of a bedroom, to the … Continue reading →

Summary: Flash mobs, no matter how fast they spread, cannot hold a mushroom to Smurfing. Yet this crowd does not meet to dance, but rather “imsmurfonate” with bodies painted a melancholy blue and heads topped in white Smurfies (beanies). Annually … Continue reading →

Summary: McCann Erickson’s recent Verizon Wireless campaign, “Lemonade,” is expanding…Described by Adweek as “exceptional,” the commercial featured a little girl running her own lemonade stand. Now, she’s auctioning the first bottle of Susie’s Lemonade, with proceeds going toward Alex’s Lemonade … Continue reading →