Category Archives: Marketing

Summary: If there was any question about how hot New York’s technology scene currently is, last week’s heat wave offered attendees (including this southern born A/C lover) of New York’s annual Internet Week the perfect way to sum up the … Continue reading →

Advertising blimps: a big boon for business. Blimps or airships have come a long way since World War I. In those days it was specifically used by the military but now it is used to promote business by the corporate … Continue reading →

Summary: Greenpeace made headlines this week when it staged a protest at Mattel’s headquarters in El Segundo, California, launching its global campaign against the world’s largest toy company. The Los Angeles Times reported: “On Tuesday, Greenpeace activists in turquoise vests … Continue reading →