Category Archives: Marketing

Summary: As much fun as writing your traditional television and radio spots can be, sometimes (well, many times), a well-rounded advertising campaign requires (or, at the very least, would certainly benefit from) something that goes beyond traditional media. You know, … Continue reading →

Summary: Love him or hate him, Rush Limbaugh, who “reaches an unparalleled audience of nearly 20 million in an average week” and who has a “$50 million a year paycheck” from Clear Channel, is a force to be reckoned with. … Continue reading →

Summary: Embracing your client’s true self can be a great thing. After all, if you know the core value of your client’s product, you are well on your way to building a successful advertising and marketing plan. And with today’s … Continue reading →