Category Archives: Marketing

Carlsberg Crafts Beer with Ladies in Mind

Summary: Statistically speaking, beer is not the drink of choice for 7 out of 10 women. Nearly half of women would prefer to have a glass of wine, thank you very much. And while craft beers have been credited with … Continue reading

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Giant Balloons for Summer Promotions

Giant Balloons There are numerous advantages to using giant balloons as a marketing strategy. First of all, giant balloons make people stop and take notice. Other forms of marketing are so common, that many people don’t even pay attention to … Continue reading

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The Dawning of Adquariu$

Summary: “Will you still (brand) need me, will you still (market) feed me when I’m (worthless) 64?” Good news! The answer is a big “you-bet-your-sweet-disposable-income” yes. While today 64 is not officially eligible for Medicare and is even considered the … Continue reading

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