Category Archives: Marketing

JetBlue, Nintendo Team Up for 3D Fun at JFK Airport

Summary: If you’ve passed through Terminal 5 at JFK International Airport in the past month, you may have noticed a demonstration of the new Nintendo 3DS system — a portable, three-dimensional gaming experience that doesn’t require the use of 3D … Continue reading

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AutoZone: Is Winning Business at Any Cost Good for Business?

Summary: Last week, Doner announced “victory” in the controversial $60M AOR derby for automotive spare parts and accessories retailer AutoZone Inc. Though Doner seemingly “beat out” competitors DraftFCB and TracyLocke, one really has to wonder what the agencies considered when … Continue reading

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Why Your Entry-Level Creative Team is Your Biggest Untapped Asset

Summary: “Entry level.” It’s a term everyone knows and, depending on whom you ask, the definition can vary as much as the definition of youth. Like many in the “entry-level” period of my career, I’ve seen experienced members of the … Continue reading

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