Category Archives: Marketing

Summary: Advertising is often seen as a mixture between creativity and business. We advertisers pride ourselves on being able to tap into our creative nature, but at the same time we are intensely business minded. For that reason, we are … Continue reading →

Summary: They say everyone has their price, even a city willing to change its name. Ask Morgan Spurlock about that; he’s the sleuth of the who, what, where, why, how, and when about product placement, marketing, and advertising. In fact, … Continue reading →

Summary: By now, we are all very aware of the wireless provider megamerger news from last month, where AT&T announced a definitive agreement with Deutsche Telekom to buy T-Mobile USA for $39 billion in cash and stock. Sure, this merger … Continue reading →