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Category Archives: Marketing
Step Toward A Healthier Future
Summary: “Walk with Walgreens” is a new campaign coming from the creative hub of the world, Leo Burnett. It promotes the health and wellness of everyday people on behalf of the Walgeens company. Most people think that in order to … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Marketing Insights from the ‘Parable of the Sower’
Summary: In 1925, BBDO co-founder, Bruce Barton released, The Man Nobody Knows, a book that examined the personality traits and methods of Jesus that enabled his teachings to grow into one of the world’s great religions. Showing how these traits … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Sometimes It Really Is Better To Run With Scissors
Summary: There is an old saying that if you run with scissors, you are going to get hurt. Go too far in any situation and you risk failing. In the advertising world, this is often translated into something like, “push … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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