Category Archives: Marketing

Advertising Is Now Served on a Pull-Down Platter

Summary: Location, location, location: from wrapped vehicles to shopping carts, there are no limits to the mobility of advertising. Flying in the latest direction are messages via the friendly skies of United Airlines, a company that not only recently merged … Continue reading

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Farting Horse, or Appealing to the Lowest Common Denominator

Summary: If you choose to use humor as your literary device, I prefer smart-funny to dumb-funny (or just plain dumb). If your ad concept isn’t funny enough to make someone smile or laugh unless it involves a groin shot, a … Continue reading

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Balloons for Business

Balloons for Business No matter what sort of business you own, it’s important to find a way to attract customers. There are lots of different marketing techniques that you might want to try. You can always go the traditional method- … Continue reading

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