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Category Archives: Marketing
Pepsi Returns, Kicks Off Super Bowl Campaign
Summary: For 23 years, PepsiCo sodas were part of America’s top sporting event before ending their presence last year to focus on interactive advertising. Pepsi will return this year with their Doritos brand’s fifth anniversary of Crash the Bowl advertising … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Things We Lost in the Downturn
Summary: Going without free coffee. Cutting back on car service. Being on time. Working eight-hour days. Instituting a client-centric focus. The economy has been tough on agencies and media companies — industries known for creative solutions and critical foresight — … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Mountain Dew Lets Others Get Their Creative Juices Flowing
Summary: In July, Mountain Dew launched their brand new “Green Label Art” campaign. This unique campaign let unknown street artists and bands design their own individual Mountain Dew bottles. More than 20 contemporary artists collaborated to make a jaw-dropping series … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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