Category Archives: Marketing

Ikea’s Creative Thinks Outside the Litter Box

Summary: I do love outside-the-box thinking. In this case, though, it’s outside-the-litter-box thinking. What if you let 100 cats loose in a furniture store overnight? The result provides an amazing advertisement that is generating huge amounts of publicity for Ikea. … Continue reading

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Sex Pill Starts Saudi Scandal

Summary: A deep-voiced man arrives home after a long day at work to find his wife and children gathered around a table. Ah, the family. He greets and exchanges a few words in Arabic with his wife and then asks … Continue reading

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Newspaper Advertising Rates Fail to Deliver

Summary: Ad spending is on the mend following two years of falling revenues, according to a press release from SNL Kagan. The research firm cites spending in all categories — with the exceptions of direct mail and newspapers — is … Continue reading

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