Category Archives: Marketing

Domino’s Clings to a Stale Marketing Recipe

Summary: Domino’s Pizza’s attachment to its customers is almost like that significant (or insignificant) other who constantly asks, “Are you OK? Is everything OK? You still like me right? We are good, right?” The desperation in the new push for … Continue reading

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Microsoft’s Latest Ad Leaves Viewers Seeing Double

Summary: Remember the “Double Rainbow Guy”? If you saw him, how could you forget? Basically, the video’s premise is that some hiker is walking through a wooded area in Yosemite National Park and comes across a stretch where he can … Continue reading

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Hair It Is: NFL Star, Pitchman Scores New Deal

Summary: As James Rado and Gerome Ragni wrote in their ’60s musical “Hair,” “Let it fly in the breeze and not get grabbed by anyone like Kansas City’s Larry Johnson.” Wait, that’s not right. It could be along the lines … Continue reading

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