Category Archives: Marketing

Everyone Needs a Mentor

Summary: Maybe it’s the transitory nature of business these days or the the strict focus on business/clients and profitability, but finding and being a mentor is still invaluable to our industry and an enriching part of our humanity. Early on, … Continue reading

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5 Low Cost Methods to Drive Traffic to Your Door

5 Low Cost Methods to Drive Traffic to Your Door! 1. Use a Giant Advertising Balloon. A large 7 ft. in diameter helium advertising balloon can be purchased for as little as $269.00. It costs approximately $70 to fill the … Continue reading

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Mobile Marketing Raises the Bar Code

Summary: The bar code, invented 60 years ago by Joseph Woodland and Bernard Silver, currently is all the rage in marketing. Thanks to their first patent filed Oct. 20, 1949 under “Classifying Apparatus and Method,” retailers can speak a novel … Continue reading

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